In conjunction with the opening of Moynihan Hall—Penn Station’s new extension that debuted to the public in January 2021—its railway client envisioned a flagship venue in New York City that would provide travelers with an exclusive, VIP experience. The company took this opportunity to rebrand its former club and created a new transport lounge—a premium, full-service parlor for its loyalty program members and business class passengers at the train station’s modern wing. Read HBF Project Profile here!

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